Privacy Policy
 

Last Updated: 20 November 2025
 

1. Introduction

This Privacy Policy explains how Alchemy Hair & Beauty (“we”, “us”, “our”) collects, uses, stores and protects your personal information when you visit our website at https://alchemyhb.co.za, contact us, or use our services.
We are committed to protecting your privacy and complying with the Protection of Personal Information Act (POPIA) of South Africa.

By using our website or submitting your personal information, you agree to the practices outlined in this Privacy Policy.

2. Information We Collect

We may collect the following types of personal information:

Contact information: your name, email address, phone number, and any details you provide when enquiring or booking.

Booking information: service preferences, appointment dates, and related notes.

Website usage data: IP address, browser type, device information, and pages visited (via analytics tools).

Optional information: details you voluntarily provide through forms, messages or reviews.

We only collect information necessary to provide our services effectively and safely.

3. How We Use Your Information

Your information is used for the following purposes:

To manage bookings, appointments, and client communication

To respond to enquiries or requests sent to info@alchemyhb.co.za

To improve our website, services, and overall client experience

To send important notifications regarding your appointment or service

For internal record-keeping, security and business operations

To comply with legal obligations where required

We do not sell or share your information for marketing purposes with third parties.

4. How We Store & Protect Your Information

We use appropriate technical and organisational measures to safeguard your data, including:

Secure website hosting

Encrypted connections (HTTPS/SSL)

Access controls and restricted staff access

Regular security and software updates

While we take all reasonable steps to protect your information, no online system is completely free from risk.

5. Sharing of Personal Information

We only share your information in the following limited situations:

With trusted service providers who assist in operating our website or communications (e.g., hosting, email services)

When required by law, regulation, or legal process

When necessary to protect our rights, safety, staff, or clients

We do not share data for advertising, reselling, or unrelated third-party marketing.

6. Cookies & Website Tracking

Our website may use cookies and similar technologies to improve site performance and understand visitor behaviour.
You can adjust your browser settings to block or delete cookies if preferred; however, some site features may not function correctly.

7. Your Rights Under POPIA

You have the right to:

Access the personal information we hold about you

Request corrections or updates

Ask us to delete information we no longer need

Withdraw consent where processing is based on consent

Lodge a complaint with the Information Regulator (South Africa)

We will respond to all reasonable requests within a reasonable time.

8. Links to Other Websites

Our website may include links to external websites.
We are not responsible for the privacy practices or content of these third-party sites.

9. Retention of Information

We retain personal information only for as long as necessary to:

Provide services

Maintain legitimate business records

Meet legal and regulatory requirements

Once no longer needed, information is securely deleted.

10. Contact Us

If you have any questions about this Privacy Policy, or if you wish to exercise your POPIA rights, please contact us:

Email: info@alchemyhb.co.za
Website: https://alchemyhb.co.za
Business: Shop 1, 89 Victoria Rd, Camps Bay, Cape Town, 8005